outdoor activities in Chinese style
When I was a kid, heading outdoors with my family meant using a bedsheet as a makeshift tablecloth and munching on leftovers. Sometimes, after a long drive to the mountains, we'd just chill out and do nothing.
Back then, I didn't get the appeal of outdoor activities. But now, I realize it's not about the fancy gear or the cool locations; it's about being together.
I kept the flashback scenes simple, using old photos as references. Oh, and here's a fun fact: I hid a clue in the story! Look out for the red plastic bags in almost every scene. We even changed up the texture to match different eras.
Just like those plastic bags, the way Chinese people express love is all about being real and down-to-earth. It's not about appearances, but about genuine connection and sincerity.
小红书 重视户外
很克制地在回忆的部分全部用了定机位，找了一大堆老照片当参考，想要在“前中后景”的调度上做的丰富有趣一些。毕竟平时的项目大多形式大于内容，难得看到这么一个切入角度刁钻，又有人情味的创意，不想让某些“行活肌肉记忆“害了这么个好项目。
广告拍久了，时刻要提醒自己，拍片儿，内容比形式重要。就像这个片子的主题一样，表面上讲中国人的户外，其实想说的是在”爱“这件事上的表达 —— 中国人的爱，心事比技巧重要。
小时候户外还不叫户外，叫野炊，那时候拿块床单就能当餐布，吃的是家里的剩饭剩菜，好不容易大老远开车去到了山里，最后却躺着什么都不干。
小时候的自己不理解，这有什么好玩的呀。但现在想想，什么装备目的地都不重要，重要的是大家在一起。
最后分享一个脚本设计上埋的小线索，片子里几乎每场戏我都加了红色塑料袋这个元素，而且晓趣在每个年代的塑料袋质感上都做了区分：九十年代小宇和家人第一次去户外，以及和爷爷爸爸去钓鱼时，包食物用的塑料袋最薄最透；爸爸高考带着小宇去祈福时，用的是不易扯破的红色布袋；小宇大学毕业后和朋友出去玩时，装食物用的塑料袋质量就比小时候的要好很多了。
中国人的爱有点像这塑料袋，轻盈、漂浮不刻意 ，不注重外形，只在乎实在的内里——是否实用、是否真心实意。
中国人的户外，一直都在。
outdoor activities in Chinese style
When I was a kid, heading outdoors with my family meant using a bedsheet as a makeshift tablecloth and munching on leftovers. Sometimes, after a long drive to the mountains, we'd just chill out and do nothing.
Back then, I didn't get the appeal of outdoor activities. But now, I realize it's not about the fancy gear or the cool locations; it's about being together.
I kept the flashback scenes simple, using old photos as references. Oh, and here's a fun fact: I hid a clue in the story! Look out for the red plastic bags in almost every scene. We even changed up the texture to match different eras.
Just like those plastic bags, the way Chinese people express love is all about being real and down-to-earth. It's not about appearances, but about genuine connection and sincerity.
directed by rae hu
DP @myang_xia
Ft. @billyboywang21
directed by rae hu
DP @myang_xia
Ft. @billyboywang21
directed by rae hu
DP @myang_xia
Ft. @billyboywang21